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Probably the biggest objection I get from people when we talk about creating an information product is that they are not an “expert” in anything. The good news is that you don’t have to be an expert. The better news is that you probably already are an expert in something. We just have to uncover it.

So many marketers and website owners make the mistake of accepting a pre-written sample when they are interviewing a writer. This is a newbie mistake and will almost always cost you in time or money. To insure the writer you are hiring can fulfill your needs, you need to have them create a sample article, specific to your needs (keywords, products, services, etc) and yes, you will have to pay for it. Serious writers do not give their work away. Besides, it is much better to pay for one bad article than to wait for 10 bad articles to arrive. Even if you don’t like the article, you are out only a small amount of money. Test! Test! Test! Every potential article writer should provide you a custom sample. Ignore this at your own peril!

But that’s the psychology behind being an expert. people are looking for experts to help them, not everyday people. People want to buy from https://expertwriting.io/. That’s why it’s so important that you are perceived as an expert no matter what industry or niche you are in.

Create Authentic Relationships with Your Tribe and your Expert. Your Tribe will love you for covering topics that are important to them and introducing them to trusted experts. Your Expert Partners will love you because they get to be showcased by someone who features their expertise and they get to speak to a whole new Tribe! This goes way beyond the ‘know, like and trust’ factor.

This is the conclusion to your introduction. Just like in a standard conclusion to an essay, quickly summarize what you have been saying in your introduction. Then close the paragraph quickly and enthusiastically with a very short invitation to turn the page and keep reading your book. For example, “Turn the page and let’s get started”; “Onto chapter one”; “Let’s get started”; “Turn the page and let our journey begin”.

An often-overlooked way of finding an article ghost writer is by talking to friends, and business colleagues. Maybe one of them has hired someone they’ve had a great experience with. If the writer comes with a recommendation from a trusted colleague, that makes the process of hiring them that much easier. If the writer delivered quality articles on time, and for a great price, and didn’t rip off your colleague you can beat they’ll do the same for you. Word of mouth can be one of the best ways to find a great writer.

If you’ve not engaged a writer for your marketing writing before, you may not know how to assess a writer’s credentials, nor how to compare one writer’s rates and writing product with another’s. Working with a writer is such an infrequent situation, that it’s not something you are going to feel a great deal of confidence about. If you need to hire a writer, and feel lost about how to proceed, here are a few ideas.

Another venue would be your local public libraries. Call the library and schedule to do a talk. Of course, this won’t be a paying venue, but they will allow you to sell your book with a small percentage of sales going back into the library. This is a good way to help support your community as well. Local public libraries often favor those authors who self-published their books compared to those who use traditional publishing. Self-published authors are more easy to talk to. You also need to get your book reviewed in as many sources as possible as local public libraries prefer that. You will definitely get a great deal of publicity if you are able to make your book available to local public libraries. After all, this is where most of the readers go to to find books.

Have you always loved to write? Do you find yourself creating story lines all the time? Perhaps you enjoy writing factual material more than fiction? Whatever it is you like to write, now is the time for you to be the writer you were meant to be.

The fact is though, to boost your business profits, it is a huge advantage to mark yourself out as an expert. This applies whether you are selling to customers (for example the cupcake expert for your region) or to businesses (the local SEO expert). If you can do this, people will approach you rather than you having to knock on doors for business, you will get to do more interesting work as you are more in demand and you can justifiably charge a premium on the back of your expertise.

Whatever you sell, your sales will increase dramatically if you are viewed as the expert in what you do – and more importantly you will be able to operate at the top end of your market and boost your profits significantly.

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